A little about who we are...

Wayne Karlins has been involved with social media since 2004, starting with Myspace. He became interested when his children first wanted to join the then-fledgling social websites. To help protect them he joined as well, continuing to learn and becoming more skilled as time passed. Recognizing the business-side utility of the channel, he began an on-going practice of attendance at professional seminars and webinars to master advanced social media techniques and practices.

After becoming a Chamber of Commerce member in 1980 and networking for many different companies, Mr. Karlins is now a regular speaker at events on social media, and considered to be an expert on personal and social networking. A former VP of Social Media and Sales Manager at What's Happening! Community Newspapers, he is President of Reed Social Media Group.

Ernest Giarelli has been a part of the Internet community since 1992 and has helped develop and manage websites and create online content for over 16 years. He served as Managing Editor and head of the creative department at Yesmail.com, one of the largest Internet marketing firms in the country. In addition, he has over 20 years experience in operations management and sales, in businesses ranging from local enterprises to firms generating billion-dollar sales levels.

Mr. Giarelli is currently a webmaster, online marketing and project manager for several companies, and Vice President at Reed Social Media Group.

What we do...

Through our years of practical business experience we have gained an understanding of the hours and effort it takes to build and grow a business. We also know how much time and work it takes to conduct an effective social media campaign. Doing social media wrong can be almost as costly as not doing it at all! Our goal is to provide an effective - and cost-effective - way for clients to benefit from the fastest-growing marketing channel today and minimize the hours and hours each week it would take to learn and implement appropriate strategies.

We offer contracted services that develop social initiatives over time into cohesive and effective social media strategies for our clients. We bring businesses and personal clients together with their target audience to build relationships and trust -- with the object of generating interest, loyalty and/or sales! Along with managing your presence on social websites through page development, redesign and posting services, we provide personal training on social networking for business events, expos and conventions.

On the necessity of social media marketing

Don't just take our word for it, it's easy to check out some of the latest reporting on the impact of and need for social media in today's business marketing plans. It's really no longer just an option; it's a medium that every size business cannot ignore if they expect to survive and thrive.

But in our experience, many businesses lack the necessary time and expertise to carry out an effective marketing effort. It can take so much of your workweek that it ends up taking a backseat to pressing daily operational demands. Reed Social Media Group helps you avoid the hours, the expense and the pitfalls of benefitting from this now-mandatory marketing channel. With hourly consultation fees and monthly fees designed around clients' needs, we manage this process correctly to help generate successful campaigns.

Our philosophy

We don't take a "scattershot" approach; every social media page out there probably isn't going to contibute to your goals. We help you maintain a vibrant presence on those pages that will actually do you the most good, building awareness of your brand and expertise with the audiences most likely to seek you out. We understand that most businesses will require varying amounts of exposure to optimize reach to their desired audiences. Reed offers three basic levels which can then be configured to meet your specific business goals and budget. Just choose the level that right for you and we'll do all the "heavy lifting."