Social Media and the Marketing Department
Posted on Juky 23rd, 2015 by Reed Social Media Group
You may think, 'My Company has a marketing department; why do I need a social media group to handle my business...?' Read more...
Why you should "like", "comment" and "share" other people's posts?
Posted on March 23rd, 2015 by Reed Social Media Group
Many of you are on one or more social media pages. Some of you even post from a social media management system. I will address my concerns about them in a later blog. I have noticed that many of the people I know and follow have a one-directional approach to social media. They post what they have to say, and then they are gone; but that is not enough. That is not being socially focused. Read more...
It's no longer social media. It's Social Focus!
Posted on March 1st, 2015 by Reed Social Media Group
Since the days of sites like Myspace and Facebook, we have correctly referred to these places as social media. In many ways they still are social media. With pages like LinkedIn, Google Plus and Facebook business fan pages, it has become Social Business. And for us to manage it well, you need to be socially focused. Today we use LinkedIn to find friends, colleagues, potential strategic partners and clients. Many people do not understand how to do this effectively and becoming socially focused will change that. Read more...
Why Do I Need to be on Social Media Sites?
Posted on May 5th, 2014 by Reed Social Media Group
One of the most reliable and efficient ways of maintaining timely mass communication is through social media websites such as LinkedIn, Facebook, and Twitter. These sites allow you to reach a large number of people with a single message, and the information you post is available almost immediately. Contrast this with the expense you would encounter developing your (company's) own website, which may be very costly and time-consuming to maintain on your own. Read more...
Which Social Media Sites do I choose?
Posted on May 20th, 2014 by Reed Social Media Group
There are quite a few social media websites available on the Internet, which can be confusing if you're new to social media. Just as with any other group or service, each website is focused on a particular group or population. The primary function of any social media website is to exchange information, ideas, and connect with people with similar interests and skills. Even so, each website has its own unique emphasis. Read more...
Should My Business Have a Fan Page on Facebook?
Posted on June 5th, 2014 by Reed Social Media Group
I can't think of a single reason your business shouldn't have a fan page on Facebook.
Consider the cost of traditional advertising -- are you really getting everything you hope your hard-earned money is being spent for? How certain are you you're reaching the right people? Consider the speed of traditional advertising -- if you take out a page in the local newspaper, how long will it be before that page (for which you've paid a lot of money) will actually be seen by the public? Radio and television advertising in very costly, and again, you can't be sure you're reaching the people you want to. It takes no more than the length of a sneeze to miss an advertisement (and commercials are a good time to make telephone calls or get something from the kitchen). Read more...
Why Everyone at Your Company Should Use LinkedIn
Posted on June 15th, 2014 by Reed Social Media Group
Do you remember the old 'Mission Impossible' television series? After a strange voice told Jim Phelps that if he got caught, he was on his own and the message disappeared in a puff of smoke, Phelps was left to 'assemble his team' from a folder of photographs and dossiers. Contemporary employers are in a similar position -- to staff a particularly demanding project, they must assemble a specialized team from a larger group of candidates. 'Employment' may be synonymous with 'sub-contracting with another company'. Employers need up-to-date information. They need LinkedIn. Read more...
Yelp -- Does it Help?
Posted on July 15th, 2014 by Reed Social Media Group
Any time you do something public, from writing an article to running a business, there is always someone to have an opinion about what you've done. We'd like to think we are surrounded by admirers who appreciate our hard work, and enjoy the fruits of our labours. We also know there is always someone around to say, 'nah, it's too short on the left' or something equally demoralizing. To avoid unfair criticism, we might be tempted to hide our light under a bushel, but to do so would limit our efforts to thrive in the market place. Read more...